Communities

Quickly engage with the people who matter most to your brand. Dig deeper and uncover emotions and motivations that drive consumer behavior.

Community Solutions

Two different ways to engage with the people who matter most.

Enterprise Communities

Develop enterprise communities that are full-featured and highly-engaging—no matter your target market. Toluna Communities give you the long-term engagement you need within a trusted, branded environment.
Build brand advocacy, develop engaging discussion forums, and experience richer, more actionable insights all stored in one place. Ideal for all types of research needs Toluna Communities provide you with qualitative and quantitative insights in a single platform.

Quick Communities

Start a conversation, gather feedback on potential products, or get thoughts for new marketing campaigns. Set up a branded Quick Community in a matter of minutes and engage with your target audience.
With the world’s largest social voting community—you can choose to reach consumers broadly, or focus on micro-segments. You’re in the driver’s seat.

Key Features

We’ve designed features that get consumers talking.

Limitless research applications

Limitless research applications

  • Rich, real-time, qualitative and quantitative insights on an ongoing basis.

  • Merge quantitative feedback from QuickSurveys with qualitative feedback from your community to gain holistic insights into your audience.

  • Deep audience engagement with digital journals, photo and video sharing, media integration, focus forums, and more.

Access quantitative and qualitative data within your community

Access quantitative and qualitative data within your community

  • Create highly-engaging discussion topics and add multimedia.

  • Community members can participate in surveys for quantitative insight.

Richer, more actionable insights

Richer, more actionable insights

  • Append survey data to members for better insights and context into their decisions and feedback.

  • Access multiple features to improve your analytics including heatmaps and scripting enhancements.

  • Advanced analytics and visualization available in the same user interface.

Ideation & Co-creation

Need to come up with the next big thing? Want to find out what the next Pumpkin Spice Latte is for your industry? With Toluna Communities, you can assemble your target audience to co-create ideas, products, concepts, messaging, and more. Pull together an ad hoc community in a matter of minutes and start the conversation.

Ideation & Co-creation

Customer satisfaction & AU

With Toluna Communities, you can gather your customers’ sentiment on a range of topics in just minutes. Get the feedback you need before launch (or after!) in a branded or unbranded environment. Find out customer satisfaction and the insights to take immediate action.

Customer satisfaction & AU

New product development

Toluna Communities support agile product development from ideation through launch and refinement. Engage with your audience, no matter how targeted, and quickly move through the New Product Development process.

Since it takes only minutes to create a community, you can easily refine your product ideas or launch plans. The qualitative insights you can gather will inform your decision making throughout the new product development process, through to a successful launch.

New product development

Media testing

Knowing your audience is key to any successful campaign launch. With Toluna Communities, you can get to the “why” of media consumption in addition to messaging impact and effectiveness.

Start a conversation around ads (do people love or hate video ads? does anyone listen with the sound on?) or dive into marketing messages and copy to see what is really resonating. You may find that traditional marketing speak and idioms are overused or not effective. Find out how successful your campaigns will be before launch with key audiences using Toluna Communities.

Media testing

Path-to-purchase

Understand how your segment, no matter how nuanced, finds their way to your brand. Are they really watching your videos in the channels you invest in or simply multi-tasking? Were they referred from a friend or did they decide to purchase after a blog review.

Path-to-purchase

Ready for more?

View our full suite of solutions

Ready for more?

Ready for more?

View our full suite of solutions

Ready for more?

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